DESIGN
Work
Experience
OrangeHOWELL® Established in 2010 by Paula Zanger to infuse her creative practice with a spirited heritage story.
ART + INDUSTRY = DESIGN
Paula Zanger's innovative approach to design spans several decades, from the 1980s, when she created silk-screened surfaces inspired by the "old school" pre-digital energy of the East Village to the 1990s, when she developed multi-million licensed home collections, to the 2000s, when she rebranded Lunt Silversmiths and oversaw their prestigious licenses (Oscar de la Renta, NYBG, MFA-Boston, Disney, U.S. Embassies), BRANDS
Paula is a Creative (art/design who has developed award-winning and best selling licensed home collections: $14 MM - Dinnerware, Stoneware $8 MM - Bridal, Holiday Products $8 MM - Wallpaper: Estar Award. OrangeHOWELL clients, such as, Neiman Marcus, Online legacy ornaments had a sell rate of 98%, Clients have included abc home, Brooks Brothers, hospitality brands: The Little Nell, The Plaza Hotel, The Ritz-Carlton, and many more.
Academically inclined, Paula has taught at Parsons, SCAD, RISD, Jefferson and F.I.T., in addition to participating on Advisory Boards.
Paula’s proposal to draw onsite and create a dossier of modern Baroque motifs was invited to the Visiting Artist & Scholar Program at the American Academy in Rome.
PARADIGM SHIFTS
EMBELLISHMENT Broad Daylight: Italy (2025)
COLOR Pentimento TEXTILES (2023)
UPCYCLED Oysters Rockefeller (2017)
IRONY O.H.Macaroni (2011, 2014)
LOCAL Made in USA (2010)
ORGANIC WHOLE FOODS, (2007)
E-TAIL ONE KINGS LANE (LUNT, 2008)
FASHION = HOME (BARNEYS, 1990)
CASUAL Dinnerware (1992)
REFURBISHED ZAOT Furnishings (1985)
EXPERIENCE
CREATIVE DIRECTOR Lunt Silversmiths, Licenses: NYBG, Oscar de la Renta, Disney, Eric Carle, MFA,Boston, U.S. Embassies
INDEPENDENT LICENSES Textiles, Bedding | Bath, Dinnerware | Stoneware, Glass, Paper Tableware, Stationery, Wall Decor, Accessories
PRODUCT DEVELOPMENT & DESIGN Vera Wang, Lenox, Brooks Brothers, The Ritz-Carlton, The Plaza, Wynn…to name a few…
DESIGNER Manifest ideas, Make & Deliver
STRATEGIC THINKER *Extrapolate!
SKILLs
DESIGN DIRECTOR Home Collections: Textiles, wallpaper, tableware, decorative home objects.celebratory gifts infused with beauty, pattern and color.
PRODUCT DESIGN Strong understanding of COLOR, surface patterns, technical applications,... (see materials ;-)
MATERIAL KNOWLEDGE Precious metals, textiles, porcelain, stoneware, crystal, glass, gemstones, leather, paper & recycled UPcycled remnants
PRODUCT DEVELOPMENT Sourcing, costing, prototypes, onsite production
VENDOR COMMUNICATIONS Technical revisions, finishes, prototype reviews
QUALITY CONTROL & PRODUCTION Onsite approvals domestic and international
PROJECT MANAGEMENT Collaborate, Oversee, Communicate, Deadline Driven
SERVICE Committed & Passionate.